A lifelong creator and coffee enthusiast, Vinnie Fiorello brings his passion for storytelling and community building to Sweetwater Organic Coffee. While best known for his two decades as drummer/lyricist of Less Than Jake and co-founding Fueled By Ramen Records, Vinnie's journey in the coffee world grew from appreciation to advocacy. His role in creative development and social media at Sweetwater combines his love for ethical sourcing, artistic expression, and connecting people through shared experiences, he continues to pursue various creative projects that bring people together through art, music, and of course, great coffee.